Fandy Tjiptono text Yogyakarta Andi Offset 2014 ind in xxiv, 560 hlm. : ilus., tabel ; 23 cm. Rutin 2014 PEMASARAN 658.81 978-979-29-4417-4 190714 20151118202236 INLIS000000000001863 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)