<?xml version="1.0"?>
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  <oai_dc:dc>
    <dc:title xmlns:dc="http://purl.org/dc/elements/1.1/"> Bottom - up marketing</dc:title>
    <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">
    Ries
  </dc:creator>
    <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">
    William A
  </dc:creator>
    <dc:type xmlns:dc="http://purl.org/dc/elements/1.1/">text</dc:type>
    <dc:publisher xmlns:dc="http://purl.org/dc/elements/1.1/"> New York  McGraw - Hill Book Company</dc:publisher>
    <dc:date xmlns:dc="http://purl.org/dc/elements/1.1/"> 1989</dc:date>
    <dc:language xmlns:dc="http://purl.org/dc/elements/1.1/">eng</dc:language>
    <dc:description xmlns:dc="http://purl.org/dc/elements/1.1/"> 2006</dc:description>
    <dc:subject xmlns:dc="http://purl.org/dc/elements/1.1/"> 1. PEMASARAN</dc:subject>
    <dc:identifier xmlns:dc="http://purl.org/dc/elements/1.1/">URN:ISBN: ISBN 0-07-0527-33-4</dc:identifier>
  </oai_dc:dc>
</oai_dc:dcCollection>